“Have you got Facebook?”
“Yes, obviously. However I don’t think you will discover me, since there are too many people who have similar name as me. Try searching with my surname also.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”
“Bro, I saw your comments regarding the YouTube video that I’ve posted during my blog. I’m happy you are also deeply moved with the ‘Dancing Peacock Man’ as well.”
Social media or “social network sites” has almost become part of our daily lives and being tossed around within the last several years. It really is as with any other media like newspaper, radio and tv however it is way over practically sharing information and concepts. Social media tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely compared to the conventional media. The strength of define and control a product is shifting from corporations and institutions to the people and communities. It is no longer in the 5Cs (e.g. condominium, credit cards and car) that Singaporeans once talked about. Today, it is actually about the latest Cs: creativity, communication, connection, creation (of brand new ideas and products), community (of shared interests), collaboration and (changing the video game of) competition.
In January 2010, InSites Consulting has conducted a web-based survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 yrs old on social media. Over 90% of participants know no less than 1 social network site and 72% of participants are people in at the very least 1 social network sites site. On the average, people have about 195 friends and they also log on 2 times a day to social network sites. However, 55% from the users cannot access their social media websites at the job. In past times, not many adults could actually make more than 500 friends, although with Social media, also a child or teenager can get to know a lot more than 500 people in some days just by clicking the mouse. Social media marketing has devalued the traditional concise explanation of “friend” where it implies trust, support, compatible values, etc. Although we familiarize yourself with more and more people, we have been struggling to build strong bond with all the people whom we met as our available time is limited. Hence, there is an upcoming social trend of folks with wider social circles, but weaker ties (people we don’t know perfectly but who provide us with useful information and ideas).
Social networking also influences people’s buying behaviours. Digital Influence Group reported that 91% of those say consumer reviews will be the #1 aid to buying decisions and 87% trust a friend’s recommendation over critic’s review. It is actually thrice very likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. Together with the prevalence consumption of social media, there may be numerous news linked to it from your most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?
Besides having opportunity to know a lot of people in the quick and easy way, social media marketing also helped teenagers that have social or physical mobility restrictions to construct and sustain relationships making use of their friends and families. Children who go overseas to learn can certainly still continue in meaningful contact with their parents. Into a greater extend, there may be anecdotal evidence of positive outcomes readily available technologies.
In 2008, President-elected Obama won the election through the effective use of social networking to achieve millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media marketing platforms in addition to their websites. Obama with his fantastic campaign team fully understood the fundamental social need that everyone shares – the necessity of being “who we are”. Therefore, the campaign sent the message as “Because It’s with regards to you” and chose the right form of media to get in touch with people, demand 13devupky and create community for any social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own personal campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on over 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that have been watched over 80 million times. At its peak, their webpage, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to guarantee that their contents were discovered by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has close to 6 million followers.
In 2010, once the earthquake happened in Haiti, most of the official communication lines were down. The remainder of the world was not able to grasp the total picture from the situation there. To facilitate the sharing of information and replace with the absence of information, social websites came in very handy to report this news in regards to the affected region on which happened and what help was needed. Tweets from many individuals provided a remarkable overview of the ongoing events through the earthquake. BBC covered the celebration by combining tweets from the work of the reporter Matthew Price in Port-au-Prince on the ground. Guardian’s live blog also used social networking alongside the information off their news organisations to report about the rescue mission.
This has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published an array of social media marketing material but not all of the materials were verified. The editorial staff would vet the reports in the citizen journalists and labeled them differently when compared with unverified contents. On Facebook, a team, named “Earthquake Haiti”, was formed to exhibit support and share updates and news. It had more than 14,000 members and a few users even pleaded for assistance on the injured Haitians from the group. Using email, Twitter and social media sites like Facebook, 1000s of volunteers as an element of Project Ushahidi were able to map reports sent by people from Haiti.
The most impressive section of the social media’s effect on Haiti may be the charity text-message donations that soared to in excess of $10 million for that victims in Haiti. People thinking about helping the victims ought to text, tweet and publicize their support using various social network sites. The Global Philanthropy Group had also started a campaign to inquire wealthy people and celebrities, like Ben Stiller and John Legend to utilize Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the recommendations off their aid workers and donors to publish in her blog regarding to choosing which charitable organisations to support. For now, donors were asking questions in Twitter, Facebook and blogs with regards to their donations and endorsements in their favourite charities. After every crisis, the social media marketing for social cause is a more potent medium to spread the phrase.
You will always find two sides of each and every coin. Social websites is simply tool or mean for folks to work with. It is still as much as you concerning how to take advantage of this tool (like a knife, can assist you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted research on “The way forward for Online Socializing” from the highly engaged, diverse pair of respondents to an online, opt-in survey was made up of 895 technology stakeholders and critics. The negative effects presented through the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes personal data; the internet lets people to silo themselves, limiting their exposure to new ideas; and the internet has been accustomed to engender intolerance.
Some respondents also highlighted that there will be development of newer psychological and medical syndromes which will be “variations of depression caused by the absence of meaningful quality relationships”, and a “new world society”. The expression, “Social Network”, has started to deceive you to believe these are social creatures. For instance, spending a few hours using Farmville and chatting with friends concurrently is not going to convert into social skills. People become reliant on the technology and end up forgetting the way to socialise in face-to-face context. The web based personality of a person could possibly be totally different from his/her offline character, causing chaos if the two personalities meet. It really is apparent in dating online when the couple gets together in face-to-face the very first time. Their written profiles will not clearly represent their real-life characters. It is actually more enticing for individuals to type an issue that others desire to hear than saying the truth.
Aside from the “friendship”, creators of social networks and users redefine the word, “privacy” within the Internet also. The challenge in data privacy is to share data while protecting personally identifiable information. Virtually any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the net, it becomes viral. If the user deletes a youtube video from his/her social networking, someone may have kept it and after that posted it onto other sites like YouTube already. People post photographs and videos on social networks without thinking as well as the files can reappear at the worst possible time. In 2008, a video of a small group of ACJC students hazing a female student at school on her birthday was circulated and another video of any SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) into a local fire station made its way online.
Within the corporate world, human resource managers can access Facebook or MySpace to get to understand about a candidate’s true colours, particularly when people looking for work usually do not set their profiles to private. Studies have found that up to 50 % of employers have rejected a potential worker after finding incriminating material on the Facebook pages. Some employers have also checked the candidates’ online details in Facebook pages to see if these are lying with regards to their qualifications. Nowadays, younger generations have got a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.